We see logos every day. They surround us.
I bet if you looked around you right now, you would see at least 5 logos. I can see the logo for; Samsung, HP, Windows, Disney, and Apple. And that’s just by raising my head from the computer.
Everyone has a unique and distinctive logo.
But, what actually is logo design? And what job does a logo do?
What is a logo?
A logo is visual representation of your brand or your company.
Your logo design identifies your business in its simplest form using colors, elements, typographic solutions, or a combination of both like Swash in Nike, Apple in Apple, and FedEx as an example of typography.
What is Importance of Logo Design?
Successful branding is about telling a story that will influence customers’ emotions.
Logo design is only a part of a company’s brand as it serves as the foundation for the entire narrative on which the brand is built.
Your logo communicates ownership because it is imprinted on your products, your business card and your website. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
When you put your logo on something, you’re officially giving it “the seal of approval.”
By having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it.
People recognise logos. And that’s one of the major things your logo design should do for you. Build recognition and trust.
Think about Apple’s logo. It appears everywhere, and you know what it is every time.
Your logo needs to do the same for your customers.
Logo Designs helps you compete and stand out from others:
Away from naming your company different things, your logo design helps you differentiate from your competition.
Your company logo tells consumers why your business is unique. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.
Attracts New Customers
People are drawn to interesting design and color. Logos should draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. Your logo is used as a marketing tool as it’s displayed onto all of your branding materials – letterheads, business cards, landing pages, social media etc.
What Elements Make Up a Good Logo Design?
Now that we know what your logo design should do, let’s look at the four key elements that make a logo.
The typography is the text in your logo design. This will usually be your business name, but you might also opt for a slogan or tagline.
2. Logo Mark/ Shapes
The logo mark is “the picture bit.” This is what a lot of people are talking about when they simply reference logo design.
A logo mark will often accompany the typography.
Beyond the typography and mark, is colour. Different colours communicate different things.
Let’s take at one example:
The colour blue is used to communicate trust and a sense of “establishment.” Blue is often used in the financial sector for this reason.
Your logo design needs context. Think about when and where your logo will be applied, and test it in those scenarios.
We often see logo designs on websites, shop fronts, printed material, advertising campaigns, and more.
It’s important that your logo design is versatile and works no matter your communication method.